A key to success in today’s surfactants market is the ability to adapt to meet your customers’ needs. In order to ensure that customers are getting the most effective product for their applications it is essential to get feedback often and adjust actions appropriately. Identifying your strengths and weaknesses as seen from the outside in will tell you how your business is doing from the most important point of view: that of the customer. One way AkzoNobel Surface Chemistry seeks feedback is from regular customer satisfaction studies. We have done this for a number of years, most recently through a pulse survey carried out this spring.

Customer responses named product quality and technology as our greatest strength. Our customers told us that they are looking for more sustainable choices. In addition to existing and pending regulations demanding an increasing attention to environmental stewardship, sustainable technologies have an eye towards the long-term future of the business. This ties well in with our integration of the Personal Care and Alco businesses from the former ICI Specialty Polymers Group and our new vision: Tomorrow’s Answers Today.

Today, we offer a full range of specialty surfactants, including anionic, non-ionic and cationic variants. We have now added a leading portfolio of polymer technologies – both natural and synthetic. One of the most exciting aspects of our new technology portfolio is how well each area of strength complements the others. The interaction of these technologies offer incredible potential for solutions for tomorrow.

If you participated in our survey, we would like to thank you for taking time to help us improve. Your input is valuable to us in our emphasis on continuous improvement.

If you are interested in hearing about our capabilities and sustainable solutions, please don’t hesitate to contact us.