AkzoNobel made a big splash at this year’s Suppliers’ Day, a personal care industry event sponsored by the New York Society of Cosmetic Chemists (NYSCC). Participating for the first year as the new unified AkzoNobel Personal Care Group, the team broke the ice by asking fellow participants to get to know Bruce, the unofficial name of the reaching man in AkzoNobel’s logo.

Bruce has been the face of AkzoNobel in various incarnations since 1988. In order to encourage industry colleagues to seek out Bruce, team members wore and gave out “Get to know Bruce” t-shirts. They also hid AkzoNobel ‘fun facts’ on cards throughout the show, which included trivia about the personal care industry and about Holland, where AkzoNobel is based. Participants who managed to collect all ten fun facts were eligible to win an iPod.

Those who did come to get to know Bruce also got to learn about the exciting new products that AkzoNobel has to offer. Combining the polymer technology of National Starch with the surfactant technology of AkzoNobel has resulted in a variety of improved offerings. For example, using Elfacos® T212 liquid polymer with mild anionic, amphoteric, cationic, and sugar-based surfactants in hair conditioning and cleansing formulations achieves performance superior to leading commercial formulations.

Thanks to the expanded portfolio of hair care and styling ingredients and technologies. “AMPHOMER®, AMAZE™ and RESYN® styling polymers; Armocare® and CELQUAT® conditioners; and Ampholak® surfactants are now all available under one umbrella and supported by world-class formulation expertise and technical service.

The AkzoNobel Personal Care Group would like to thank everyone who stopped by this year to get to know Bruce and to see the innovative solutions AkzoNobel has to offer the personal care industry.